As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
There is little doubt about how social media has changed the world, especially the entertainment industry where today artist interaction with fans is closer than ever before. Even the Country Music Industry has been greatly affected by this rapid change as artists like Hunter Hayes and Taylor Swift are riding the crest of social media dominance with their fans.All things considered, the establishment of Facebook, Twitter, Google+, LinkedIn and many other social media websites represents a fundamental change in the Country Music Industry and entertainment in general the likes of which has never been seen.To fully understand the impact that social media has had on country music in general, it’s important to go back to the 20th century and see the landscape for country artists at that time. Like much of the music industry, artist interaction with their fans was on a limited basis. Other than concerts, access to artists by fans was generally limited to fan letters and special appearances.In addition, crafting the image of a country artist was more controlled in those times with Nashville being the center of the industry. The songs, style and even the appearance of the artist could be presented to the public by a single company. Plus, the entire promotional campaign for the release of a new album or tour could be built up over the months in a carefully controlled manner.Today, social media has broken through and allowed country artists to speak with their fans directly, a type of interaction that simply did not exist. Before, a country artist might respond to a fan’s letter. Today, that same artist can post or tweet about whatever they want to fans who subscribe to their social media service.Perhaps the most obvious change is how country artists are now promoted, especially those that have established themselves. One tweet can inform thousands of fans about a new song, album or tour in which they can inform their family and friends. This helps get the word out about new songs or activities of their favorite country stars.In addition, the more personal interaction brings a level of intimacy that had never been experienced before. In the old days, country stars seemed more aloof, more distant from their fans. Today, social media has allowed these same stars to communicate like they were sitting across the breakfast table.The Rise of New Country Music Stars Another huge impact that social media has on the entertainment industry as well as country music is how stars can become famous through the use of videos, particularly on YouTube to promote their works. It is now far more common for stars to come from nowhere and rise to the top all based on performance videos. The pop industry has certainly been greatly changed by the rise of Justin Bieber and PSY, the artist who wrote “Gangnam Style” which became the first video to reach 1 billion views on YouTube.Country music is no different with young fans interacting on social media daily. New stars can rise from nowhere and become world famous if their songs and videos become popular. Long gone are the days when country stars were groomed in the traditional manner, taking years to get established. Social media has now condensed that time to mere weeks depending on the success and impact of their work.How Taylor Swift Helped Change the Country Music IndustryOf all country artists, none have been quite as successful in utilizing all the aspects of social media as Taylor Swift. On a seemingly daily basis, Taylor will share her thoughts, photos and feelings to her fans through Twitter, Facebook and the like. From telling her fans about a new book she is reading to showing family photos to revealing pre-show activities and pretty much everything that is going on in her life.Taylor Swift demonstrates on a daily basis that the life of a country music superstar can fascinate thousands upon thousands of their fans. Swift is also the perfect medium for the country music industry when it comes to artist interaction on social media. Swift’s own personality, her openness with her life and cute, very girly nature would be almost impossible to convey using the 20th century methods available at the time. Taylor Swift is truly a child of social media and she has used that to great extent over the past several years.There is little doubt that social media websites will continue to dominate the country music industry, especially in terms of new stars arriving on the scene. While many well established country stars will use social media as they see fit to promote what they do. The new, younger country stars will place social media at the cornerstone of their promotional efforts. There are a number of reasons why such trends are expected to continue and grow through the foreseeable future.Mobile Devices: What was once the domain of desktops and laptops is now dominated by mobile devices such as smartphones and tablets. Today, most young people interact through their mobile devices which is overtaking traditional sources of information such as television, radio and newspapers.Cheaper Access: When Taylor Swift or Hunter Hayes announces to their fans on Twitter about a new song or event coming up, all it costs them is the time it took to tweet the information. Compare that to traditional sources of promotion which consumed a great deal of money in terms of advertising. It’s now quite common to build up momentum for a new song or album release relying mostly on the free sources of social media.Greater Connection: Artist interaction has never been higher thanks to social media sources, particularly Twitter, Facebook and Tumblr which are easy to use and can post enough information to keep fans informed. Plus, they add a human element to country stars that could not be conveyed through traditional media.Social media is ever-growing and ever-changing, helping to bring in a new tide of country artists while bring closer together the established country stars with their fans.